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NBM News

August 14, 2014—Programmatic Digital Advertising Saves Brands Money

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


Newest Entrant in Tablet Wars: AARP (Yes, AARP)
After being snubbed by mainstream tablet makers "not interested" in its aged ...
27 Oct 2014 at 12:00am

Anytime Fitness Looks Past Body Image In National Campaign
A new campaign for Anytime Fitness gets away from the muscle-bound messaging ...
8 Oct 2014 at 12:00am

Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV
Netflix, home of "Hemlock Grove" and "House of Cards," hurts HBO and VOD more...
25 Sep 2014 at 12:00am

From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Internet Advertising News


How ads echo across the Internet ecosystem
Digital ads travel through six rings of activity to reach consumers, accordin...
30 Oct 2014 at 9:50am

Report: 10% of mobile ads are now video
A record 10% of mobile ads in the U.S.  -More- 
30 Oct 2014 at 9:50am

Other media take a hit as advertisers shift spend to mobile
Marketers are slimming down budgets for other mediums to invest in mobile, ac...
30 Oct 2014 at 9:50am


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