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NBM News

August 14, 2014—Programmatic Digital Advertising Saves Brands Money

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


Anytime Fitness Looks Past Body Image In National Campaign
A new campaign for Anytime Fitness gets away from the muscle-bound messaging ...
8 Oct 2014 at 12:00am

Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV
Netflix, home of "Hemlock Grove" and "House of Cards," hurts HBO and VOD more...
25 Sep 2014 at 12:00am

From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Why the Sports Market Must Play the Long Game
While catering to current fans, sports franchises and media need to focus on ...
18 Aug 2014 at 12:00am

Internet Advertising News


Videos, social factor big in midterm campaigns
Political campaigns are gaining traction with digital video and social media ...
22 Oct 2014 at 10:37am

Social network Tsu vows to pass a share of profits to users
Tsu is a social network under development in New York City that promises to g...
22 Oct 2014 at 10:37am

Research: Video ads best capture attention on smartphones
Mood, content genre and location don't have nearly as much of an influence on...
22 Oct 2014 at 10:37am


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