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November 29, 2013—Navigate Boomer Media Adds Programmatic Digital Advertising, Access to Private Networks and Exchanges for Superior Optimization

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Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

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Boomer Media News


From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Why the Sports Market Must Play the Long Game
While catering to current fans, sports franchises and media need to focus on ...
18 Aug 2014 at 12:00am

So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women
With women's buying -- and driving -- power on the rise, portrayals of soccer...
14 Jul 2014 at 12:00am

Readers Say They Distrust Ads That Look Like News
Slightly more than half of consumers say they don't trust sponsored content, ...
10 Jul 2014 at 12:00am

Internet Advertising News


Tablet video viewing triples in 4 years
Nearly 30% of tablet owners use the devices to watch digital video, up from 9...
19 Sep 2014 at 10:05am

Survey: 55% of U.S. consumers don't want brand "friends"
Forty percent of Internet users globally and 55% in the U.S.  -More- 
19 Sep 2014 at 10:05am

YouTube aims for top-notch content with new investment
YouTube is taking sharper aim at content giants such as Netflix and Hulu with...
19 Sep 2014 at 10:05am


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