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November 29, 2013—Navigate Boomer Media Adds Programmatic Digital Advertising, Access to Private Networks and Exchanges for Superior Optimization

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Why the Sports Market Must Play the Long Game
While catering to current fans, sports franchises and media need to focus on ...
18 Aug 2014 at 12:00am

So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women
With women's buying -- and driving -- power on the rise, portrayals of soccer...
14 Jul 2014 at 12:00am

P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult Incontinence
After test in U.K., P&G appears ready to extend Always into adult incontinence...
10 Jul 2014 at 12:00am

Internet Advertising News


More brands see awareness-raising as their calling
Spurred by the popularity of the ALS Ice Bucket Challenge, brands are looking...
2 Sep 2014 at 9:56am

Ad-tech licensing model takes off
Rocket Fuel and Rubicon are among the ad players shifting from selling ad spa...
2 Sep 2014 at 9:56am

Mobile ads, iBeacon may improve with iPhone 6
Marketers are eagerly anticipating the unveiling of the iPhone 6 next week as...
2 Sep 2014 at 9:56am


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