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August 14, 2014—Programmatic Digital Advertising Saves Brands Money

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV
Netflix, home of "Hemlock Grove" and "House of Cards," hurts HBO and VOD more...
25 Sep 2014 at 12:00am

From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Why the Sports Market Must Play the Long Game
While catering to current fans, sports franchises and media need to focus on ...
18 Aug 2014 at 12:00am

So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women
With women's buying -- and driving -- power on the rise, portrayals of soccer...
14 Jul 2014 at 12:00am

Internet Advertising News


The digital debate at the center of Advertising Week
This year's Advertising Week in New York is expected to highlight the industr...
29 Sep 2014 at 10:04am

Facebook's revamped Atlas focuses on targeting across devices
Facebook says it has revamped the Atlas ad platform it acquired from Microsof...
29 Sep 2014 at 10:04am

"Dancing with the Stars" recruits YouTube star
YouTube style icon Bethany Mota is the first star from the Google-owned platf...
29 Sep 2014 at 10:04am


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