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NBM News

August 14, 2014—Programmatic Digital Advertising Saves Brands Money

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


Are You Sufficiently Talented at Managing Talent?
Dumenco ponders how to get awesome, ego-driven people to play well with other...
17 Nov 2014 at 12:00am

Newest Entrant in Tablet Wars: AARP (Yes, AARP)
After being snubbed by mainstream tablet makers "not interested" in its aged ...
27 Oct 2014 at 12:00am

Anytime Fitness Looks Past Body Image In National Campaign
A new campaign for Anytime Fitness gets away from the muscle-bound messaging ...
8 Oct 2014 at 12:00am

Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV
Netflix, home of "Hemlock Grove" and "House of Cards," hurts HBO and VOD more...
25 Sep 2014 at 12:00am

Internet Advertising News


Rubicon: Programmatic ads are coming to iAd
Apple's mobile iAd unit will be dipping its first toe in the water of program...
20 Nov 2014 at 9:27am

Twitter influences purchases, study finds
More than half of surveyed Twitter users aged 13 and up said ads and promotio...
20 Nov 2014 at 9:27am

Partnership aims to spur programmatic TV-ad buys
An agreement between Videology and Mediaocean has the potential to lay the gr...
20 Nov 2014 at 9:27am


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