Services Navigate Boomer Media focuses on one thing only—the Baby Boomer generation. We represent publishers focused on the generation and help marketers understand and reach them. We don't have our own site or service that competes with our publishers. This focus provides us an unique insight and unbiased approach to growing both publishers and advertisers businesses. |
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Online Advertising Reaching Baby Boomers with online advertising is most cost effective when it's placed where Boomers go for generational specific content. NBM represents only Baby Boomer focused original content publishers of websites, streaming radio, social networking, and blogs. Only NBM can target your message exclusively across a network of more than 120 Boomer specific publishers. |
Online Research The wealthiest generation in history has changed our culture, but it is not a homogenous group. Gaining insight into their behavior, especially online, is crucial to any company serving the Baby Boomer generation. We can help you gain insight, by developing a custom research program through unique online research methods exclusive to NBM. |
Email Marketing With access to multiple Boomer publisher email newsletters and an opt-in database of over 20m adults over age 45, NBM can get your message directly to your target audience in-box. From a newsletter sponsorship to a custom email campaign, NBM can develop an email outreach solution that delivers results. |
Publisher Consulting Building a Baby Boomer targeted business requires more than creating a website, it takes a well-crafted business strategy and solid execution. NBM's team of successful serial entrepreneurs and seasoned management can advise you from start to exit and along the way to make your business a success from strategy to technology. |
Mobile Advertising The fastest growing opportunity for online marketing is mobile advertising. Between smart phones and digital tablets, getting your message through this medium can mean the difference between success and failure of your online marketing efforts. With access to more than 2m mobile users over age 45, NBM's reach is unparalleled. |
Content Placement Getting your message and brand the greatest exposure online often takes more than advertising. Whether a complete story or insertion into an another article, NBM can get your message embedded into high quality rich content web sites and email newsletters. Content pairing can help add legitimacy to your message and built buzz. |
