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NBM News

August 14, 2014—Programmatic Digital Advertising Saves Brands Money

NBM Blog

Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News

Are You Sufficiently Talented at Managing Talent?
Dumenco ponders how to get awesome, ego-driven people to play well with other...
17 Nov 2014 at 12:00am

Newest Entrant in Tablet Wars: AARP (Yes, AARP)
After being snubbed by mainstream tablet makers "not interested" in its aged ...
27 Oct 2014 at 12:00am

Anytime Fitness Looks Past Body Image In National Campaign
A new campaign for Anytime Fitness gets away from the muscle-bound messaging ...
8 Oct 2014 at 12:00am

Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV
Netflix, home of "Hemlock Grove" and "House of Cards," hurts HBO and VOD more...
25 Sep 2014 at 12:00am

Internet Advertising News

Mobile's role in holiday shopping projected to grow
The holiday shopping season is already in full swing, with online sales up 18...
25 Nov 2014 at 9:49am

Ace Metrix: Nintendo has the top holiday ad so far
Nintendo has produced the most effective ad for the holidays so far, accordin...
25 Nov 2014 at 9:49am

Ruffles' experimental move to all-digital ads pays off
Ruffles spent nearly 100% of its ad budget on digital this year as part of an...
25 Nov 2014 at 9:49am

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