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November 29, 2013—Navigate Boomer Media Adds Programmatic Digital Advertising, Access to Private Networks and Exchanges for Superior Optimization

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women
With women's buying -- and driving -- power on the rise, portrayals of soccer...
14 Jul 2014 at 12:00am

Readers Say They Distrust Ads That Look Like News
Slightly more than half of consumers say they don't trust sponsored content, ...
10 Jul 2014 at 12:00am

P&G Poised to Re-Enter the Unsexiest of Boom Markets -- Adult Incontinence
After test in U.K., P&G appears ready to extend Always into adult incontinence...
10 Jul 2014 at 12:00am

Did You Miss Out on the Super Bowl of Marketing to Black Women?
Essence Festival allows marketers to connect with demographic that often feel...
7 Jul 2014 at 12:00am

Internet Advertising News


Yahoo buys app analytics firm Flurry in $200M deal
Yahoo is purchasing Flurry, a mobile application analytics company, in a $200...
22 Jul 2014 at 9:45am

Rapid growth is projected in mobile ad spending
Mobile advertising spend is on track to near $18 billion by year's end after ...
22 Jul 2014 at 9:45am

Pinterest sees higher engagement through mobile
Mobile engagement on Pinterest is higher than that through desktops, accordin...
22 Jul 2014 at 9:45am


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