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November 29, 2013—Navigate Boomer Media Adds Programmatic Digital Advertising, Access to Private Networks and Exchanges for Superior Optimization

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Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

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Boomer Media News


From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Why the Sports Market Must Play the Long Game
While catering to current fans, sports franchises and media need to focus on ...
18 Aug 2014 at 12:00am

So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women
With women's buying -- and driving -- power on the rise, portrayals of soccer...
14 Jul 2014 at 12:00am

Readers Say They Distrust Ads That Look Like News
Slightly more than half of consumers say they don't trust sponsored content, ...
10 Jul 2014 at 12:00am

Internet Advertising News


IAB releases standards to reduce ad fraud
The IAB is starting an initiative to reduce online ad fraud across industries...
17 Sep 2014 at 10:18am

Survey: Marketers seek improved mobile ad tracking
Brands spend an average of 5% of their advertising budgets on mobile marketin...
17 Sep 2014 at 10:18am

Programmatic ads prove popular with political campaigns
Programmatic will be a part of media buying strategies for 85% of political m...
17 Sep 2014 at 10:18am


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