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NBM News

August 14, 2014—Programmatic Digital Advertising Saves Brands Money

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


Anytime Fitness Looks Past Body Image In National Campaign
A new campaign for Anytime Fitness gets away from the muscle-bound messaging ...
8 Oct 2014 at 12:00am

Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV
Netflix, home of "Hemlock Grove" and "House of Cards," hurts HBO and VOD more...
25 Sep 2014 at 12:00am

From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Why the Sports Market Must Play the Long Game
While catering to current fans, sports franchises and media need to focus on ...
18 Aug 2014 at 12:00am

Internet Advertising News


Twitter debuts Fabric to draw mobile developers
Twitter is now going head-to-head with major ad sellers with the introduction...
23 Oct 2014 at 9:53am

Digital publications test ad pricing based on exposure time
Digital publishers such as The Economist, the Financial Times and other "prem...
23 Oct 2014 at 9:53am

Reports highlight mobile video's marketing potential
Ad revenue from mobile video is expected to exceed $4.4 billion within four y...
23 Oct 2014 at 9:53am


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