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Baby Boomers Spend 3X as Much as Gen X Online

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"Dot Boom" is a great book by David Weigelt and Jonathan Boeman about marketing to baby boomers through meaningful online engagement. They emphasize baby boomers cite the internet as the most important source of information when making a major purchase as as automobiles, travel, appliances. 

Here is a Fact from Chapter 1:

Gex X
Spent $558 online past 3 months

Spent $1,150 online in the past 3 months 

Forrester 2007 Research Study

"According to eMarketer, baby boomers wield enormous economic clout and are increasingly turning to online and mobile channels for a variety of needs, e-commerce, financial services, travel, health, entertainment and wellness information, news and user generated content"
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Sustained gains in ad spending for online search, banner ads, ad networks and social networks and big growth in video will fuel double-digit increases in U.S. online ad spending through 2014, with the biggest gain a projected 20.2% for this year, according to eMarketer. Adding to the trend will be a continuing shift of local advertisers away from newspapers and yellow pages to online.
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