Recently in Baby Boomer Data Category

Baby Boomers Spend 3X as Much as Gen X Online

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"Dot Boom" is a great book by David Weigelt and Jonathan Boeman about marketing to baby boomers through meaningful online engagement. They emphasize baby boomers cite the internet as the most important source of information when making a major purchase as as automobiles, travel, appliances. 

Here is a Fact from Chapter 1:

Gex X
Spent $558 online past 3 months

Spent $1,150 online in the past 3 months 

Forrester 2007 Research Study

"According to eMarketer, baby boomers wield enormous economic clout and are increasingly turning to online and mobile channels for a variety of needs, e-commerce, financial services, travel, health, entertainment and wellness information, news and user generated content"
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Baby boomers are now considered the most powerful consumers in the marketplace. That's a big turnaround because for years, marketing efforts focused on young adults. 
Not Old Yet, Boomers Take Marketplace by Storm - 

David Weigelt, author of the book, Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, said that boomers are the fastest growing groups on social media.
"Eighty percent of boomers are now using some form of a smart phone, and we just think that's going to be huge in terms of how marketers reach and engage these consumers," he explained

"I have everything," Salzman, 56 told CBN News. "I have an iPhone. I have an iPad, and I have an iPod. And the reason for that is I love it. I love gadgets."

See full article and best marketing and video yet about boomers health, attitude & wealth:

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5 Reasons Why Consumers Ages 50+ are Marketer's Choice

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78 Million U.S. Baby Boomers Control 77% of the U.S. Wealth, isn't it time your brand is talking to the boomer consumer online? 
Boomers spend 15 hours per week online doing research, emailing, reading and socializing about their hobbies like gardening, travel, 
quilting, photos, and so much more.

Baby Boomers are: 

• Largest U.S. demographic - 42% of adult population
• Boomer bulge - 84% of Boomers are already 50+
• Buy more - 45% of all consumer goods 
• Most assets - 77% of discretionary wealth
• Most influential - 68% give money to their adult kids
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Baby Boomers are Healthy, Wealthy & Online

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If you are looking for  baby boomer facts and information about the shift of boomer behavior online you will find them here in our MediaPost articles:

Healthy, Wealthy & Online by Nancy Shonka Padberg

Baby Boomers hold 77% of the U.S. wealth and they spend 15 hours per week online -- two hours longer than teenagers each week. Let's write that again, 77% of the U.S. wealth is held by Baby Boomers and they are online 15 hours per week. Why is that worth repeating? Apparently, there are still a few marketers and media buyers that believe people over age 50 are invisible. How very wrong they are. This is the generation of best-educated, financially healthy, ambitious, curious, creative, social connectors the U.S. has ever seen. 

Read More Here:

A Day In The Life of Barbara Baby Boomer by Nancy Shonka Padberg
Barbara, the marketing executive, woke up at 5:30 a.m., grabbed a banana, jumped in her new Buick and headed to Curves gym to use light weights and its circuit training. She remembered to stretch before her workout and was happy with herself that she had committed to going to the gym four times per week since their second child headed for college. She paused in thought and realized they are now officially empty-nesters and this is "me" time. She smiled.

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