Baby Boomer's Control 70% of the U.S. Disposable Income

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According to marketingcharts.com, baby boomers (ages 48 - 66)  represent 44% of the population, but control 70% of disposable income, spend money online, and dominate in nearly all consumer product goods categories.

And (surprise!) baby boomers care about a lot more than medications that help them feel younger and gadgets that allow them to call emergency services. 

Editor's Note: Baby Boomers dominate 119 out of 123 Consumer Packaged Goods (CPG) categories, purchase 62.5% of new cars, purchase 80% of luxury travel and spend over $65 Billion annually on their grandchildren

Complete Story Here on Forbes
http://www.forbes.com/sites/work-in-progress/2012/08/10/are-baby-boomers-an-invisible-goldmine-for-marketers/

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This page contains a single entry by Nancy Shonka Padberg published on August 10, 2012 5:41 PM.

Baby Boomer Facts was the previous entry in this blog.

Author and Executive Coach Colleen Aylward's Fortune Magazine Article and Book is the next entry in this blog.

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