Baby Boomer's Control 70% of the U.S. Disposable Income
According to marketingcharts.com, baby boomers (ages 48 - 66) represent 44% of the population, but control 70% of disposable income, spend money online, and dominate in nearly all consumer product goods categories.
Complete Story Here on Forbeshttp://www.forbes.com/sites/work-in-progress/2012/08/10/are-baby-boomers-an-invisible-goldmine-for-marketers/
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