By According to marketingcharts.com, baby boomers (ages 48 - 66) represent 44% of the population, but control 70% of disposable income, spend money online, and dominate in nearly all consumer product goods categories.
And (surprise!) baby boomers care about a lot more than medications that help them feel younger and gadgets that allow them to call emergency services.
Editor's Note: Baby Boomers dominate 119 out of 123 Consumer Packaged Goods (CPG) categories, purchase 62.5% of new cars, purchase 80% of luxury travel and spend over $65 Billion annually on their grandchildren
Complete Story Here on Forbes
http://www.forbes.com/sites/work-in-progress/2012/08/10/are-baby-boomers-an-invisible-goldmine-for-marketers/
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