Baby Boomer's Control 70% of the U.S. Disposable Income

| No Comments | No TrackBacks
According to, baby boomers (ages 48 - 66)  represent 44% of the population, but control 70% of disposable income, spend money online, and dominate in nearly all consumer product goods categories.

And (surprise!) baby boomers care about a lot more than medications that help them feel younger and gadgets that allow them to call emergency services. 

Editor's Note: Baby Boomers dominate 119 out of 123 Consumer Packaged Goods (CPG) categories, purchase 62.5% of new cars, purchase 80% of luxury travel and spend over $65 Billion annually on their grandchildren

Complete Story Here on Forbes

No TrackBacks

TrackBack URL:

Leave a comment

About this Entry

This page contains a single entry by Nancy Shonka Padberg published on August 10, 2012 5:41 PM.

Baby Boomer Facts was the previous entry in this blog.

Author and Executive Coach Colleen Aylward's Fortune Magazine Article and Book is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.