Baby Boomer Facts

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Baby Boomer Facts

  • In 2012 are ages 48 - 66
  • Grew up with TV's, computers, cell phones, microwaves, garage door openers, technology is embraced
  • 40% of Baby Boomers pay for the wireless service
  • 41% of Baby Boomers purchase Apple computers
  • Baby Boomers represent 1/3 of all online on social media users
  • Facebook fastest growing audience has been women age 50 + 
  • Women 40 + spend time playing online games to relieve stress
  • Baby Boomers over age 50 spend $7 billion per year online
  • There are 80 million of US consumers are the Baby Boomers 
  • The average age of an American Express card holder is 57
  • The average Mac user is age 52
  • Purchase 80% of luxury travel and believe they earned it
  • Purchase 62.5% of new cars 
  • 70% of Baby Boomers will vote in the Obama vs Romney Presidential Election
  • Baby Boomer's Dream Cars include Porsche, BMW, Mercedes and Jaguar
  • Brad Pitt, George Clooney, Oprah, Bruce Springsteen and Madonna are Baby Boomers
  • Boomer's spend more time and money online each month than Gen X or Gen Y

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This page contains a single entry by Nancy Shonka Padberg published on August 1, 2012 5:59 PM.

Presidential Election 2012 FORECASTS & TRENDS was the previous entry in this blog.

Baby Boomer's Control 70% of the U.S. Disposable Income is the next entry in this blog.

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