By
Baby Boomer Facts
- In 2012 are ages 48 - 66
- Grew up with TV's, computers, cell phones, microwaves, garage door openers, technology is embraced
- 40% of Baby Boomers pay for the wireless service
- 41% of Baby Boomers purchase Apple computers
- Baby Boomers represent 1/3 of all online on social media users
- Facebook fastest growing audience has been women age 50 +
- Women 40 + spend time playing online games to relieve stress
- Baby Boomers over age 50 spend $7 billion per year online
- There are 80 million of US consumers are the Baby Boomers
- The average age of an American Express card holder is 57
- The average Mac user is age 52
- Purchase 80% of luxury travel and believe they earned it
- Purchase 62.5% of new cars
- 70% of Baby Boomers will vote in the Obama vs Romney Presidential Election
- Baby Boomer's Dream Cars include Porsche, BMW, Mercedes and Jaguar
- Brad Pitt, George Clooney, Oprah, Bruce Springsteen and Madonna are Baby Boomers
- Boomer's spend more time and money online each month than Gen X or Gen Y
Leave a comment