Presidential Election 2012 FORECASTS & TRENDS

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By Gary D. Halbert - Spring 2012

For the first time, people over 45 years of age represent a majority of the voting age population... and they vote! In the 2008 election, the US Census Bureau reports that 59% of all Baby Boomers voted, with older Boomers being more likely to vote than younger ones. Boomers over age 55 had a voter turnout of over 70%.

President Barack Obama and GOP Presidential candidate Mitt Romney will be targeting baby boomers online where they spend 15 hours per week gathering information on health, gardening, trips, news, doing research, keeping in touch with family and friends and becoming the fastest growing demographic on social media. 

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This page contains a single entry by Nancy Shonka Padberg published on July 5, 2012 10:54 PM.

Navigate Boomer Media Appoints Media Sales Executives Capri Inge to Vice President of Sales, Cheryl Valice to Western Sales Director and Joy Zurzolo to New York Sales Director was the previous entry in this blog.

Baby Boomer Facts is the next entry in this blog.

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