FORECASTS & TRENDS E-LETTER Excerpt
By Gary D. Halbert - Spring 2012
For the first time, people over 45 years of age represent a majority of the voting age population... and they vote! In the 2008 election, the US Census Bureau reports that 59% of all Baby Boomers voted, with older Boomers being more likely to vote than younger ones. Boomers over age 55 had a voter turnout of over 70%.
President Barack Obama and GOP Presidential candidate Mitt Romney will be targeting baby boomers online where they spend 15 hours per week gathering information on health, gardening, trips, news, doing research, keeping in touch with family and friends and becoming the fastest growing demographic on social media.