Ad Age Digital Believes that 50% of Digital Advertisers Focused on Brand Building

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Ad Age March 6, 2012

The leading digital advertisers believe that half of their budgets in the next 12 months will be spent on brand-focused advertising. That number was just 25% or 30% three or four years ago, Mr. Cohen said.

Note: Baby Boomers are online 15 hours per week and spend more than Gen X and Gen Y online each month. Baby Boomers purchase 3 out of 5 new cars, purchase 80% of luxury travel and hold 70% of the U.S. Wealth. Campaign strategy should include  targeted impressions with relevant content, recency and receptivity. 

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This page contains a single entry by Nancy Shonka Padberg published on March 6, 2012 8:30 AM.

64% of Boomers Will Use Money to Travel and have Fun was the previous entry in this blog.

Over 50? Using Smart Phone to Date, Social Network and to Bank? is the next entry in this blog.

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