Ad Age March 6, 2012

The leading digital advertisers believe that half of their budgets in the next 12 months will be spent on brand-focused advertising. That number was just 25% or 30% three or four years ago, Mr. Cohen said.

Note: Baby Boomers are online 15 hours per week and spend more than Gen X and Gen Y online each month. Baby Boomers purchase 3 out of 5 new cars, purchase 80% of luxury travel and hold 70% of the U.S. Wealth. Campaign strategy should include  targeted impressions with relevant content, recency and receptivity.