March 2012 Archives

Facebook one of the most well known social networking sites is often a top choice for the baby boomer generation to visit during their free time. 

According to Huffingtonpost between 2010 and 2011, there was a 109 percent increase in people 55+ who visited a social networking site from a mobile service. In addition, one-quarter of smart phone users are 55 or older. Posts 50s are also the fastest growing group of online daters. Many of the baby boomers are quickly adapting and learning how to use technology in order to maintain their interactions with others in current society. 

Facebook is a growing; there is an increase of baby boomers signing up to have an account on this social networking site. With more baby boomers entering retirement age, technology will definitely be a popular tool used for discussing and research on leisurely activities.

More Facts and Stats on Baby Boomers and Technology in Midlife:

by Jonathan Li

Ad Age March 6, 2012

The leading digital advertisers believe that half of their budgets in the next 12 months will be spent on brand-focused advertising. That number was just 25% or 30% three or four years ago, Mr. Cohen said.

Note: Baby Boomers are online 15 hours per week and spend more than Gen X and Gen Y online each month. Baby Boomers purchase 3 out of 5 new cars, purchase 80% of luxury travel and hold 70% of the U.S. Wealth. Campaign strategy should include  targeted impressions with relevant content, recency and receptivity. 

64% of Boomers Will Use Money to Travel and have Fun

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"Paws off, Junior, this cash is mine."

Don't expect a big inheritance from your boomer parents -- even if they are rich. Less than half of millionaire boomers say that leaving money for their kids is a priority for them, according to a 2011 U.S. Trust Study.  But 64% of boomers say they plan to use their money to travel and more than one in three say they want to use it to "have fun."

By contrast, "boomers are more concerned with leaving behind things like values and keepsakes," says Katie Libbe, the vice president of consumer insights for Allianz Life, the company that conducted the survey.

Smart Money November 2011 Excerpt

Helpful Social Media Tools in Addition to Your Banner Ads

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Here are some helpful social media tools as part of your online media strategy. Our clients use a mix of online integrated marketing communication to reach and engage baby boomers online including display banner ads, integrated content and site sponsorships. 

Google Bookmarks - free online bookmark service, must be a google user and have an account. Allows users to tag the bookmark. Google search engine tracks the bookmarks and consider them significant when ranking public search results.

Delicious - Social bookmarking service. Store, and share bookmarks. Uses tags such as hashtags except in little bubbles. Tags allow for search ability when searching single words. Have stacks and links options. Stack would be multiple links while links are just links by itself. People can click on a interesting link and be sent to a website.

Diigo - social bookmarking website. Allows user to bookmark and tag websites. Allows users to highlight the bookmarked webpages and attach sticky notes to specific highlights or the whole page.

Jumptags - social bookmarking website. Allows users to bookmark and tag websites. Similar to other social bookmarking websites.

Reddit - Social news website. Users submit a link while other users rank the link by giving it a thumbs up or down which determines its position on the website page.

Plurk - Social networking and micro-blogging service that allows users to send updates through short messages and links similar to twitter. Users can also upload images, videos and links onto the websites through the user of outside sources such as youtube. People can also like others links and it has a birthday reminder feature. Plurk also supports group conversation between friends.

Squidoo - community website that allows users to create pages (called lenses) for subject of interest. User-generated website. Pages are much like blog posts except they tend to focus on a single subject. The site allows content creators to earn revenue from referral links to sites like and Ebay.

Bebo - social networking website. It is similar to facebook in that it allows its users to add others as friends, contact other users through chat or messaging while also providing the ability to blog and post images and videos. 

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