Baby Boomers Purchase Most Health and Beauty Products Online
Drugstore News Excerpt February 9, 2012
Shoppers ages 50 - 54 lead the charge when it comes to purchasing health and beauty products online (52%) and shoppers ages 45 - 49 purchase more food and beverage products online than any other group according to The Checkout, The Integer Group and MARC Research. Health is the most popular online search category for baby boomers and seniors. Get to know Boomers.
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