February 2012 Archives

Whenever subjects regarding consumerism marketing or business are involved, Baby Boomers are usually discussed as a growing dominant population. Many people acknowledge that the Baby Boomers (people born between the years 1946-1964) are growing and becoming America's largest consumer of technology and leisure spending such as travelling. Despite the various implications in the marketing and business field, Boomers are also being represented in various fields.

The movie industry is a field with lots of well known figures. The United States have Hollywood which produces many movies every year. Hollywood tends to celebrate youth, such as portraying youthfulness, toned body shapes and such, as something of desirable trait that gains attention from the public and the opposite gender. Despite the favored attention placed towards younger actors. The Golden Globe nominations announced during the 69th Annual Golden Globe Awards were dominated by Baby Boomers. This can be an implication of a new era for older actors in film and television.

Despite Hollywood's favoritism towards youthfulness, the population aging of society and increase of Baby Boomers are having an impact in the movie industry. "In the recent Golden Globe nomination four of the five best actress nominees are in the boomer demographic. While George Clooney was the only 50 year old in the best actor category, four of the five best supporting actors are in the 50+d demographics" (huffingtonpost.com).  Although it may still be a small number, one can observe that there will most likely be more Baby Boomers being nominated in the future. The actors and actress reaching Baby Boomer age will most likely have a better time connecting with other Baby Boomers especially when asking for assistance donating funds for their causes or political campaigns.

http://www.huffingtonpost.com/2011/12/15/golden-globes-2012-boomers_n_1151283.html#s545831&title=Steve_Buscemi


Thank you Jonathan Li. 

Could You Get an A+ in Marketing Today?

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Whether you are a CMO, Vice President of Marketing, Director of Marketing, Media Supervisor, Media Planner,   Media Strategist, Media Coordinator - you must know your demographics - can you pass this quiz? 


Silent Generation - Currently 67 - 87 Years Old

Born between 1925 - 1945 saw the Great Depression, Lower birth rates due to World War II, Korean War, icons such as Elvis, Marilyn Monroe, James Dean, better education, this generation tended not to protest or carry posters.

 

Baby Boomers - Currently 48 - 66 Years Old

Born between 1946 - 1964 with cultural influences of Rock n Roll, Woodstock, Beatles, Vietnam War, JFK assassination, "The Ed Sullivan Show", "Happy Days", Women's Rights, Civil Rights, Sexual Freedom and new highways built encouraged travel.

 

Gen X - Currently 32 - 47 Years Old

Born between 1964 - 1980. The Gen X also called the MTV generation, grew up with AIDS epidemic, 40% have divorced parents (WSJ 2011), Dot-Com bubble and attaining high education levels.

 

Gen Y Currently 14 - 32 Years Old

Born between 1980 - 1998. The demographic cohort, also known as the Millenial Generation, Boomerangs, Echo Boomers, Trophy Kids and Eighties Babies. Grew up with computers, environmental awareness, high expectations for employment and marry later.

 

1.  Which female in this demographic group influences or makes 80% of household decisions?

 

A.    A. Silent Generation

B.    B. Baby Boomers

C.   C. Gen X

D.   D. Gen Y

 

Answer is B. Baby Boomers. According to Marti Barletta, once the college bills are out of the way and children are on their own, the discretionary spending power of 50-plus women soars. They spend 2.5 times what the average person spends. Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories.

 

2.  Which demographic dominates 94% of consumer packaged goods categories?

 

A.    A. Silent Generation

B.    B. Baby Boomers

C.   C. Gen X

D.   D. Gen Y

     

       Answer B. Baby boomers dominate 94% of all consumer packaged goods categories. 5% of advertising is aimed at them. (Source: Marketing Daily, July 22, 2010)

 

3. Who purchases 80% of luxury travel?

 

A.    A. Silent Generation

B.    B. Baby Boomers

C.   C. Gen X

D.   D. Gen Y

 

Answer A & B. Silent Generation and Baby Boomers - According to Pew Internet and American Life Project 42% of all travel industry purchases happen online, and adults 50+ account for 80% of all luxury travel spending.

 

4. Who purchases 3 out of 5 new cars in the U.S.?

 A. Silent Generation

B.    B. Baby Boomers

C.   C. Gen X

D.   D. Gen Y

 

The Answer is B - Baby Boomers. J.D. Power & Associates says customers over age 50 make up 62.5% of annual new car sales. Boomers buy more new cars and spend more on the each car.

 

5. Who holds 70% of the U.S. Wealth and spends the most online each month?

 A. Silent Generation

B.        B. Baby Boomers

C.       C. Gen X

  D. Gen Y 

Answer is B. Baby Boomers - A Metlife Study Fall 2011 older households have experienced a $659 billion increase in the past 10 years, up 6%. In contrast, household income for adults aged 25-44 fell 7% for an aggregate income loss of $312 billion.

 

USA Today surprised people when it reported boomers are among the biggest buyers of technology; additionally the Women and Consumerism survey found that the most affluent segment of women, who have no children at home, are especially heavy users of PDAs and computers.

 

Did you get an A+ on your marketing quiz? Most CMO's are Baby Boomers themselves between ages 48 - 66. 

Baby Boomers Purchase Most Health and Beauty Products Online

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Drugstore News Excerpt February 9, 2012

Shoppers ages 50 - 54 lead the charge when it comes to purchasing health and beauty products online (52%) and shoppers ages 45 - 49 purchase more food and beverage products online than any other group according to The Checkout, The Integer Group and MARC Research. Health is the most popular online search category for baby boomers and seniors. Get to know Boomers. 

For full story click on this link:

Three Content Rules - Goal, Engagement and Quality

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It's all about Content. All of our 140 site partners have relevant baby boomer content topics: health, wealth, hobby, automotive, finance, lifestyle, home, travel categories. Because baby boomers dominate 94% of all consumer products websites have to include relevant content to create trust and an authentic voice to their communities to inspire and enrich their experience.


Goal

You must set your objective before you create your strategy. Your objective is the goal - What you are going to do. The Strategy is How you are going to do it.  Set clear defined goals before you begin, you will create a clear vision of your goal. The goal must be in-line with your brand's overall marketing strategy and core objective.

 

Engagement

Engagement, this is the content relevance. Have you delivered content that reflects your product, service and brand promise.  Good tips for engagement include writing about tips, how to, asking questions, answering questions. Be sure to leave comment area for feedback. Monitor the information.

 

Quality

Quality is key, so is relevance and authenticity. Creating and editing content is an art and science. Include key search words in your content.  Publishing high-quality content to develop a strong brand image, voice, trust and authenticity in your industry.


Baby Boomers are online more time than teenagers each week and spend more each month then Gen X or Gen Y. Get to know boomers. 

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This page is an archive of entries from February 2012 listed from newest to oldest.

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