Newly published research by the Pew Research Center's Internet & American Life Project shows that tablet ownership among Americans aged 50 to 64 has increased from 8 to 15 percent since December of last year. Similarly, E-reader ownership jumped from 11 to 19 percent for the same age group. 2011 Holiday gift-giving fueled the rise. Baby Boomers spend more annually online then Gen X and Gen Y.