Digital Marketers are Taking Notice of Baby Boomers Online

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Digital Marketers and Advertisers are taking notice of U.S. baby boomers. Perhaps out of their size - 78 million of them ages 46 - 64. Perhaps out of buying power as they have 70% of the U.S. Wealth. Perhaps because Women ages 50 + influence or buy for three generations - their children, their own family and their parent's household. Here are some additional boomer facts to note: 


Boomers Spend 15 hours per week online 

8 of 10 Boomers own their homes

At the close of 2010 40% of the U.S. population were boomers 

Boomers buy for 3 generations 

•    Women 50 + make or influence 80% of buying decisions 

Boomer spend 3x as much online than other demographics


Boomers play many different roles, grandparents, caregivers, spouses, empty-nesters, mothers, fathers, most importantly all are influencers and are busy. They are also online saving time and money. This is a time when boomers can also explore their passions. They spend time on garden, quilt, craft, fishing, health and travel sites. Boomers are purchasing the most wealth, health, travel, technology, auto products and services. Yes, marketers are taking notice to earn their share of wallet, because if they don't -  their competition will. We are seeing increased interest, meetings and media buys across our boomer and senior web sites. 



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This page contains a single entry by Nancy Shonka Padberg published on December 5, 2011 12:17 PM.

Baby Boomers Will Influence 2012 Presidential Election was the previous entry in this blog.

Digital Advertising Creative Execution Accounts for 52% of Online Results is the next entry in this blog.

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