With the Baby Boomer Generation representing about 28 percent of our total population, Boomers have a significant influence on the politics and economics of the United States. Today Baby Boomers influence the Government with a dominant number of them office - 78 Million of them.
Here are some facts a marketers should know about Boomers and politics:
- Boomers represent 37 percent of the voting age population, bigger than any other age group.
- Boomers are far more conservatives than liberals and the percentage of self-described conservatives has increased since 2000 from 35% to 42% among Boomers.
Contributed by: Pauline Reuter