With the Baby Boomer Generation representing about 28 percent of our total population, Boomers have a significant influence on the politics and economics of the United States. Today Baby Boomers influence the Government with a dominant number of them office - 78 Million of them.

Here are some facts a marketers should know about Boomers and politics: 

• Boomers represent 37 percent of the voting age population, bigger than any other age group. 

• Boomers are far more conservatives than liberals and the percentage of self-described conservatives has increased since 2000 from 35% to 42% among Boomers.

Contributed by: Pauline Reuter

Sources:

http://pewresearch.org/pubs/2122/generation-gap-barack-obama-mitt-romney-republicans-democrats-silent-generation-millenials-genxers-baby-boomers?src=prc-newsletter

http://www.npr.org/2011/11/04/142016986/baby-boomers-remain-skeptical-of-the-establishment