Baby Boomers Will Influence 2012 Presidential Election

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With the Baby Boomer Generation representing about 28 percent of our total population, Boomers have a significant influence on the politics and economics of the United States. Today Baby Boomers influence the Government with a dominant number of them office - 78 Million of them.

Here are some facts a marketers should know about Boomers and politics: 

  • Boomers represent 37 percent of the voting age population, bigger than any other age group. 
  • Boomers are far more conservatives than liberals and the percentage of self-described conservatives has increased since 2000 from 35% to 42% among Boomers.


Contributed by: Pauline Reuter




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This page contains a single entry by Nancy Shonka Padberg published on November 7, 2011 11:14 AM.

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