Baby boomers have become more comfortable with technology and have begin to spend more money online. And while nearly all online U.S. Adults own a mobile phone, more than one third own a smart phone.According to the Forrester Research study "The
State of Consumers and
Technology: Benchmark 2011, U.S.", consumers
ages 56 to 66 spend the most online among all the generations. In the past
three months, they spent on average $367 more than double the amount of those
ages 18 to 22 spend online.
Finally, more than 70% of consumers ages 45 to 55
made an online purchase in the past three months.