Baby Boomers Spend Most Online

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Baby boomers have become more comfortable with technology and have begin to spend more money online. And while nearly all online U.S. Adults own a mobile phone, more than one third own a smart phone.

According to the Forrester Research study "The State of Consumers and  Technology: Benchmark 2011, U.S.", consumers ages 56 to 66 spend the most online among all the generations. In the past three months, they spent on average $367 more than double the amount of those ages 18 to 22 spend online. 

Finally, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months.
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This page contains a single entry by Nancy Shonka Padberg published on November 7, 2011 9:24 AM.

Navigate Boomer Media Delivers Higher Conversion Rates than Ad Networks with Baby Boomer Sponsorships was the previous entry in this blog.

Baby Boomers Will Influence 2012 Presidential Election is the next entry in this blog.

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