November 2011 Archives

Baby Boomers Will Influence 2012 Presidential Election

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With the Baby Boomer Generation representing about 28 percent of our total population, Boomers have a significant influence on the politics and economics of the United States. Today Baby Boomers influence the Government with a dominant number of them office - 78 Million of them.

Here are some facts a marketers should know about Boomers and politics: 

  • Boomers represent 37 percent of the voting age population, bigger than any other age group. 
  • Boomers are far more conservatives than liberals and the percentage of self-described conservatives has increased since 2000 from 35% to 42% among Boomers.


Contributed by: Pauline Reuter




Baby Boomers Spend Most Online

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Baby boomers have become more comfortable with technology and have begin to spend more money online. And while nearly all online U.S. Adults own a mobile phone, more than one third own a smart phone.

According to the Forrester Research study "The State of Consumers and  Technology: Benchmark 2011, U.S.", consumers ages 56 to 66 spend the most online among all the generations. In the past three months, they spent on average $367 more than double the amount of those ages 18 to 22 spend online. 

Finally, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months.
Enhanced by Zemanta  October 28, 2011 
Advertisers and marketers are targeting baby boomers, the largest, most influential audience online. Nancy Shonka Padberg, CEO of Navigate Boomer Media saw this trend and launched the online media rep firm two years ago to work with the health, wealth, travel, auto, home builders, political and lifestyle advertisers. Today, Navigate Boomer Media's core focus of 140 boomer focused web site partners deliver more than an ad network or RTB. They create sponsorship packages with ads, content, eNewsletters and social media to increase brand awareness and conversion with complete transparency.

This offers marketers opportunities to connect with baby boomers online where they spend over 15 hours per week," said Ms. Shonka Padberg. Many seniors approaching retirement say that travel, gardening, volunteering and grandchildren are on their radar as they have more time according to a study from The Nielsen Company.

"Leading marketers and media buyers know their demographic and who is spending money online. Boomer's and seniors have many life transitions such as becoming a grandparent, getting divorced, becoming an empty nester or being a caregiver.

Baby Boomer focused marketers and advertisers don't have much time and have taken note that Navigate Boomer Media is a one stop online resource targeting boomers with: Online Sponsorships, Banner Ads, Content, eNewsletter ads and content, BoomerMania the Musical Sponsorship,  Women's 50 + Fashion Show Sponsorship,  Tweets and Facebook posts, eMail database, Mobile database and Caregiver databases. There are 78 million U.S. baby boomers that spend billions online annually.

Marketers and advertisers know that boomers hold 70% of the U.S. wealth, women age 50 + buy or influence 80% of household purchases and that women ages 50+ click on ads 31% more than younger adults.

About Navigate Boomer Media Navigate Boomer Media, LLC (, Santa Monica, CA is the largest online baby boomer media resource delivering 112 million monthly visitors on 140 sites through banner advertising, sponsorships, email, mobile, research, and content placement with complete transparency. Their sites serve the 78 million U.S. Baby Boomers, born between 1946 and 1964, which control 70% of the U.S. wealth.

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