Baby Boomers Love to Travel!

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Boomers love to Travel -  It's a whole new retirement! Baby Boomers grew up with highways connecting them across the U.S., airplanes built bigger and faster and trains taking them to new places. Baby boomers believe travel is a right, an entitlement and something they look forward to. Today Boomers purchase 80% of Luxury Travel. 

There are many kinds of travel for boomers:

  • Safari
  • Women Only
  • Cruises
  • Epicurean Tours and Classes
  • Bicycle Trips
  • Garden Tours
  • Fishing
  • Hiking Hunting
  • Gay & Lesbian 
  • Singles 
  • Rafting
  • Golf
  • RV 
  • Bird Watching                                                                                                                                                                                                                                                         
Any Special Interest Activity or Hobby may have an adventure trip attached to it. If your brand is attached to travel related activities - clothing, sun screen, sun glasses, rental cars, suit cases, shoes - be sure to engage boomers on how to enhance their travel experience. 


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This page contains a single entry by Nancy Shonka Padberg published on September 1, 2011 12:35 PM.

Women Ages 50 + Click 31% More Than Younger Adults was the previous entry in this blog.

87% of Mature Consumers Use a Mobile Phone is the next entry in this blog.

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