September 2011 Archives

Baby Boomers Love to Travel!

user-pic By Nancy Shonka Padberg on September 1, 2011 12:35 PM | No Comments | No TrackBacks
Boomers love to Travel -  It's a whole new retirement! Baby Boomers grew up with highways connecting them across the U.S., airplanes built bigger and faster and trains taking them to new places. Baby boomers believe travel is a right, an entitlement and something they look forward to. Today Boomers purchase 80% of Luxury Travel. 

There are many kinds of travel for boomers:

  • Safari
  • Women Only
  • Cruises
  • Epicurean Tours and Classes
  • Bicycle Trips
  • Garden Tours
  • Fishing
  • Hiking Hunting
  • Gay & Lesbian 
  • Singles 
  • Rafting
  • Golf
  • RV 
  • Bird Watching                                                                                                                                                                                                                                                         
Any Special Interest Activity or Hobby may have an adventure trip attached to it. If your brand is attached to travel related activities - clothing, sun screen, sun glasses, rental cars, suit cases, shoes - be sure to engage boomers on how to enhance their travel experience. 

baby-boomer-vacations-2.jpg

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