In all, Social Code spent 10 months analyzing four million pieces of data supplied by over 50 million client companies in a variety of industries.

Social Code found that:

• Facebook users over the age of 50 (Baby Boomers) are 28.2 percent more likely to click an advertisement than 18 to 29 year-old users.
• Women age 50 and older (Baby Boomers) are even more likely to click advertisements, at a rate of 31.2 percent higher than young adults.