Baby Boomers Spend 3X as Much as Gen X Online
"Dot Boom" is a great book by David Weigelt and Jonathan Boeman about marketing to baby boomers through meaningful online engagement. They emphasize baby boomers cite the internet as the most important source of information when making a major purchase as as automobiles, travel, appliances.
Here is a Fact from Chapter 1:
Spent $558 online past 3 months
Spent $1,150 online in the past 3 months
Forrester 2007 Research Study
"According to eMarketer, baby boomers wield enormous economic clout and are increasingly turning to online and mobile channels for a variety of needs, e-commerce, financial services, travel, health, entertainment and wellness information, news and user generated content"
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