Baby Boomers Spend 3X as Much as Gen X Online

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"Dot Boom" is a great book by David Weigelt and Jonathan Boeman about marketing to baby boomers through meaningful online engagement. They emphasize baby boomers cite the internet as the most important source of information when making a major purchase as as automobiles, travel, appliances. 

Here is a Fact from Chapter 1:

Gex X
Spent $558 online past 3 months

Spent $1,150 online in the past 3 months 

Forrester 2007 Research Study

"According to eMarketer, baby boomers wield enormous economic clout and are increasingly turning to online and mobile channels for a variety of needs, e-commerce, financial services, travel, health, entertainment and wellness information, news and user generated content"
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This page contains a single entry by Nancy Shonka Padberg published on July 25, 2011 7:58 AM.

Baby Boomers are the Most Powerful Consumers in the Marketplace was the previous entry in this blog.

Retail, CPG Pour Most New Dollars into Online Ads is the next entry in this blog.

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