5 Reasons Why Consumers Ages 50+ are Marketer's Choice

| No Comments | No TrackBacks
78 Million U.S. Baby Boomers Control 77% of the U.S. Wealth, isn't it time your brand is talking to the boomer consumer online? 
Boomers spend 15 hours per week online doing research, emailing, reading and socializing about their hobbies like gardening, travel, 
quilting, photos, and so much more.

Baby Boomers are: 

• Largest U.S. demographic - 42% of adult population
• Boomer bulge - 84% of Boomers are already 50+
• Buy more - 45% of all consumer goods 
• Most assets - 77% of discretionary wealth
• Most influential - 68% give money to their adult kids
Enhanced by Zemanta

No TrackBacks

TrackBack URL: http://www.navigateboomermedia.com/cgi-sys/cgiwrap/zaava/managed-mt-2/mt-tb.cgi/6

Leave a comment

About this Entry

This page contains a single entry by Nancy Shonka Padberg published on July 21, 2011 7:35 PM.

Continued Double-Digit Growth Seen in Online Ad Spending was the previous entry in this blog.

Baby Boomers are the Most Powerful Consumers in the Marketplace is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.