78 Million U.S. Baby Boomers Control 77% of the U.S. Wealth, isn't it time your brand is talking to the boomer consumer online? Boomers spend 15 hours per week online doing research, emailing, reading and socializing about their hobbies like gardening, travel, quilting, photos, and so much more.
Baby Boomers are:
• Largest U.S. demographic - 42% of adult population • Boomer bulge - 84% of Boomers are already 50+ • Buy more - 45% of all consumer goods • Most assets - 77% of discretionary wealth • Most influential - 68% give money to their adult kids