Your brand and business trying to reach the most powerful consumer in the U.S. over the age 45 and holds 70% of the U.S. Wealth? This consumer known as Baby Boomers to smart marketers purchases 80% of luxury travel, 65% of all new cars, 25% own a second home and purchase the majority of health and wealth products/services. Baby Boomers spend 19 hours per week online and now - 16 hours per week watching television. Navigate Boomer Media, 4 years old has been engaging this powerful consumer with programmatic ad buying, integrated sponsorships, content placement, social media engagement through their private network of web sites, exchanges and superior technology. Source Google 2013.
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Baby Boomers or consumers ages 48 - 66 prefer to take shorter, more frequent trips. They take about 2 - 4 trips per year with 40% of them preferring to drive with the majority spending between $1,000 - $3,000 for their travel budget on each trip. City and state tourisms are targeting Baby Boomers for their love of the automobile, traveling with their pets and getting to know North America. Source AARP



Boomer Travel Chart


Navigate Boomer Media Delivers the Most Powerful Consumer Online

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Digital media, programmatic, native, with 33 data partners targeting most powerful consumers age 45 + who hold 70% of the U.S. wealth. Real time optimization, 34% avg. ROAS, 38% ad cost reduction. Mobile, banners, integrated content, social, text, eMail. Over 1300 digital properties, private networks and exchange inventory.

The most powerful consumer in marketing terms is know as a Baby Boomer, now age 49-66. They are online longer each day then Gen X or Gen Y and spend more money online then Gen X or Gen Y. Is your brand engaging them? 

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The average age of a Mac user is 52 years old and the average age of an American Express card holder is 57

The most powerful consumer in the U.S. is known as a Baby Boomer to marketing professionals, they spend more time and money online then Gen X (in their 30's and 40's) or Gen Y (in their 20's and 30's)

Marketing Driven Facts:

  • The average Mac user is age 52
  • The average age of an American Express card holder is 57
  • Baby Boomers in 2014 are ages 49 - 66 AND HOLD 70% of the U.S. Wealth
  • Purchase 80% of luxury travel - wonder why the cruise industry is growing? 
  • Purchase 62.5% of new cars - who made BMW, Mercedes, Cadillac, Lexus and Porsche grow? 
  • There are 80 million of consumers in the U.S. who are classified as Baby Boomers 
  • Grew up with TV's, computers, cell phones, microwaves, garage door openers, technology is embraced
  • 40% of Baby Boomers pay for the wireless service
  • 41% of Baby Boomers purchase Apple computers
  • 25% of Baby Boomers own a second home
  • Baby Boomers represent 1/3 of all online on social media users
  • Facebook fastest growing audience has been women age 50 + (they are the family connectors, social calendar makers)
  • Women 40 + spend time playing online games to relieve stress
  • Baby Boomers over age 50 spend $7 billion per year online
  • Baby Boomer's Dream Cars include Porsche, BMW, Mercedes and Jaguar
  • Drive concert ticket sales for Rolling Stones, Eagles, Eric Clapton, Paul McCartney, Madonna and so many more
Brad Pitt, George Clooney, Oprah, Bruce Springsteen and Madonna are active, healthy and vibrant Baby Boomers - perhaps - so are you, your parents, your family and friends. The best story from my media travels in Detroit includes sitting with a media buyer in her early 20's who controlled a significant budget and leaned closer to me and said, "I know I should know this, but what is a Baby Boomer again?" Many answers came to mind, did you miss marketing class that day? You are probably living with your Baby Boomer parents as 35% of Gen Y are currently, the best answer, Baby Boomers purchase 62.5% of all new cars. Is your brand engaging them online? 

Sources: Pew Internet, Deloitte, Forrester Research, GfK, MRI, Nielsen, Navigate Boomer Media

Happy New Year! Baby Boomer's are Making Their 2014 Travel Plans!

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Boomers love to Travel -  It's a whole new retirement! Now ages 49 - 66, Baby Boomers grew up with highways connecting them across the U.S., airplanes built bigger and faster and trains taking them to new places. Baby boomers believe travel is a right, an entitlement and something they look forward to. Today Baby Boomers purchase 80% of Luxury Travel. 

There are many kinds of travel for boomers:

  • Safari
  • Women Only
  • Cruises
  • Epicurean Tours and Classes
  • Bicycle Trips
  • Garden Tours
  • Fishing
  • Hiking Hunting
  • Gay and Lesbian 
  • Singles 
  • Rafting
  • Golf
  • RV 
  • Bird Watching   
  • Pet-friendly
  • Culinary tours                                                                                                                                                                                                                                                      
Any Special Interest Activity or Hobby may have an adventure trip attached to it. If your brand is attached to travel related activities - clothing, sun screen, sun glasses, rental cars, suit cases, shoes - be sure to engage boomers on how to enhance their vacations with your product or services.  


Meet the Most Powerful Consumer - Is your Brand Engaging Them?

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If you are not including Consumers ages 48 - 66, who are Baby Boomers in your campaigns - your competitors will be. They spend more time and money online than any other demographic! Baby Boomers buy for themselves but also for their parents and their children. In fact, Baby Boomer women influence 80% of household buying decisions. 

Baby Boomers spending, according to Forrester Research, include telecom, mobile, gadget and devices and overall online purchases. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429. Baby Boomers also spend more on computer systems than other generations, $850 vs $820 on average. It also is worth noting that Boomers' Internet behavior includes: 91% use email, 88% use search engines, 80% research health and 74% get news.

Here are stats where Baby Boomers have significant impact: 

Baby Boomers ages 48- 66 purchase: 

  • 67% of new cars

  • 74% of prescription drugs 
  • 51% of over-the counter drugs
  • 42% of online travel
  • 80% of luxury travel (those over 50) 
  • $157 billion worth of leisure travel annually
  • 8 out of 10 own their homes
  • 1 out of 4 have a vacation home

Baby Boomers are buying smartphones, iPads, big screens, Kindles for themselves and for gifts. iPads  and Kindles make excellent gifts for Boomer parents as they are easy to see and use. Baby Boomer's hold 70% of the U.S. wealth and will be inheriting billions more. Is your brand engaging the most powerful consumer, Baby Boomers? 

Navigate Boomer Media has added programmatic digital advertising and content placement services across thousands of websites increasing the conversion results for their clients. Navigate Boomer Media is the largest online digital advertising resource focused on consumers ages 35 + representing thousands of websites for banner display advertising, content integration, sponsorships, email, social media and content placement (native advertising) with dashboard access and complete transparency. Baby Boomers ages 48 - 66 represent 78 million U.S. consumers who control 70% of the disposable income.

Over 53% of marketers and ad agencies will utilize programmatic digital advertising and content placement this year and are looking for the best technology to reach their target market at the right time and place online. Effective online advertising programs utilized at Navigate Boomer Media include tapping into the largest inventory of exchanges, and private networks, superior optimization, integrating brands into sites, social media, eNewsletters, video and content.

"We are happy to add programmatic advertising and native advertising to provide our clients the best online marketing advantage available today. Our team not only has extensive media and digital knowledge, now we have new technology to serve our clients more effectively," said Capri Inge, VP of Navigate Boomer Media.

Whether it's searching for health, gardening, socializing, lifestyle, quilting, chatting on auto sites, learning about wealth strategies or planning their next trip - the fact is boomers and seniors are online.  Baby Boomers spend more time and money than Gen X and Gen Y online each month in luxury travel, automotive, housing, wealth, technology, health and gardening categories.

About Navigate Boomer Media

Navigate Boomer Media, LLC (www.navigateboomermedia.com) is the largest baby boomer online digital advertising resource representing hundreds of sites, delivering millions of page impressions per month through Programmatic technology with CPM, CPA banner advertising, as well as email, mobile, social media, and content placement. Their sites serve the 78 million U.S. Baby Boomers, born between 1946 and 1964, who control 70% of the U.S. net worth and spend 15 hours per week online according to Pew for the AP.

 

 

Best Boomer Towns Highlights Best 21 Places to Live in the U.S

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Best Boomer Towns website is based on the largest U.S. population, Baby Boomers, born between 1946 and 1964, who will be leaving the workforce. Research is comprised from the U.S. Census Bureau 2000, Wall Street Journal, Money Magazine, AARP, New York Times, Del Webb Survey, and U.S. World News Report. Based on the research, twenty-one towns have been selected in the United States that deliver the high standards that Baby Boomers expect when they relocate and retire. Key criteria for each town includes: Airport Access,  University Presence, Good Hospitals, Social Opportunitities, Cultural ActivitiesVariety of housing costs, Mild Climates. 

Note: 
Baby Boomer's hold majority of the U.S. wealth spending the most time and money online, second homes, luxury travel, health, wealth, concert tickets, appliances and automotive. 

Each town has a focused page highlighting facts, stats, weather, news, podcast and videos. Visit http://bestboomertowns.com

Healthy Culture Equals Profitability

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My take away from business school, a healthy culture equals profitability. Why is this a difficult concept? Aggressive and passive/defensive cultural norms decrease associate motivation. Generally, defensive cultures promote thinking and behaviors that discourage change efforts, support the status quo, discourage effective information exchange, and, in the process, generally reduce the motivation of individuals. Leaders who foster a culture of fear may get short-term results, longer-term impact creates lethargy, lack of commitment, poor associate attitudes and avoidance of responsibility. Building a healthy culture means putting feedback loops in place, building trust and respect for team members and colleagues. 

Baby Boomer Hold Most of U.S. Wealth and Wield Spending Power

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  • In 2013 are ages 48 - 66
  • There are 80 million of US consumers are the Baby Boomers 
  • Grew up with TV's, computers, cell phones, microwaves, garage door openers, technology is embraced
  • 40% of Baby Boomers pay for the wireless service
  • 41% of Baby Boomers purchase Apple computers
  • Baby Boomers represent 1/3 of all online on social media users
  • Facebook fastest growing audience has been women age 50 + 
  • Women 40 + spend time playing online games to relieve stress
  • Baby Boomers over age 50 spend $7 billion per year online
  • The average age of an American Express card holder is 57
  • The average Mac user is age 52
  • Purchase 80% of luxury travel and believe they earned it
  • Purchase 62.5% of new cars 
  • Baby Boomer's Dream Cars include Porsche, BMW, Mercedes and Jaguar
  • Brad Pitt, George Clooney, Oprah, Bruce Springsteen and Madonna are Baby Boomers
  • Boomer's spend more time and money online each month than Gen X or Gen Y