Navigate Boomer Media, Largest Online Boomer Media Source Services

user-pic By Nancy Shonka Padberg on January 11, 2013 1:34 PM | No Comments | No TrackBacks

Reaching the most affluent audience who holds 70% of the U.S. Wealth is now easier than ever with Navigate Boomer Media. There are 78 million baby boomers in the U.S. who purchase 60% of all new cars, 80% of luxury travel, majority of CPG, health and wealth products. One call and you can have your campaign up and running in 72 hours, here is how: 

Banner Ads - up to 200 sites - Builds brand image

·      Placing standard IAB Ads (4 sizes)

·      Over 1.7 Billion Monthly Page Impressions


Integrated Packages and Sponsorship Programs - Increases engagement and conversion rates

·      Banner Ads, Content, Social Media, eNewsletter

 

email and Mobile - Engagement

·      email  - 100 Million database with 200 data segments  

·      Mobile - 49 Million database with 200 data segments - Text Messages, 96% Open Rate

 

Mobile Banner - Builds Brand image and engages

·      Mobile - 3 Million Impressions - Display Ads 

 

Navigate Boomer Media Blog Network - Builds Brand image and engages

·      Up to 60 Blogs

·      Content distribution to key audience

·      Contests

·      Back Links to your site increases SEO

 

SEM and PPC - Monthly budget depends on Search Words

·      SEM and PPC

 

 Caregivers, Upscale Women - Build Brand and engages

·      eNewsletter and eMail - 700,000 distribution

·      Display ads - 250,000 impressions


Contact: Capri Inge, VP Sales 

cinge@navigateboomermedia.com

www.navigateboomermedia.com

Reaching Affluents (Baby Boomers) Online - Content, Banner, Social Media

user-pic By Nancy Shonka Padberg on January 4, 2013 10:09 AM | No Comments | No TrackBacks
Meet the Mass Affluents--a new segment of wealthy Americans defined by Nielsen as households with income producing assets between $250,000 and $1m (excluding real estate). More than 13 million households are classified as Mass Affluent, representing approximately 11 percent of all U.S. households.

In addition to their above-average assets, they also reported an average household income of $105,000 in 2011, more than 50 percent higher than the national average income of $62,912.

Mass Affluents are difficult for marketers to reach. They have a distinct lifestyle from the rest of the nation in terms of media consumption, technology adoption, financial attitudes and--most important to financial institutions--preferences for financial products and services. To win over this group, marketers will need to understand how to sub-segment the types of households within this group, as well as develop new products and services, differentiated messages and varied channels to serve them.

They often live in suburbs, are primarily empty-nesters and baby boomers and they often work in finance, business and management careers and possess multiple investment accounts. They are avid consumers of media.

Sophisticated, well-educated consumers (many have both a bachelor's and post-graduate degrees), these baby boomers tend to tune out traditional marketing strategies and, most importantly, do not think of themselves as rich.

SOURCE: Neilsen October 2012

Ho, Ho, Ho Holiday Online Spending - Baby Boomer's Spend Most Online

user-pic By Nancy Shonka Padberg on December 1, 2012 3:53 PM | No Comments | No TrackBacks

Marketers, start your holiday campaign engines! If you are not including Baby Boomers in your target audience, your competitors will be. Baby Boomers buy for themselves but also for their parents and their children. In fact, Baby Boomer women influence 80% of household buying decisions. 

Baby Boomers spending, according to Forrester Research, include telecom, mobile, gadget and devices and overall online purchases. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429. Baby Boomers also spend more on computer systems than other generations, $850 vs $820 on average. It also is worth noting that Boomers' Internet behavior includes: 91% use email, 88% use search engines, 80% research health and 74% get news.

As a professional in the media or marketing industry, you have read various facts and stats about Boomers. Here are stats where Baby Boomers have significant impact: 

Baby Boomers ages 47- 66 purchase: 

  • 67% of new cars

  • 74% of prescription drugs 
  • 51% of over-the counter drugs
  • 42% of online travel
  • 80% of luxury travel (those over 50) 
  • $157 billion worth of leisure travel annually
  • 8 out of 10 own their homes
  • 1 out of 4 have a vacation home

Baby Boomers are buying smartphones, iPads, big screens, Kindles for themselves and for gifts. iPads  and Kindles make excellent gifts for Boomer parents as they are easy to see and use. Baby Boomer's hold 70% of the U.S. wealth and will be inheriting billions more. Is your brand engaging them? 



Read more: http://www.mediapost.com/publications/article/185353/ho-ho-ho-holiday-online-spending-and-other-facts.html#ixzz2EVXhE1GB

Baby Boomers and Technology, Travel and Entertainment

user-pic By Nancy Shonka Padberg on November 1, 2012 3:49 PM | No Comments | No TrackBacks
Baby Boomers hold 70% of the U.S. wealth and they spend 15 hours per week online -- two hours longer than teenagers each week. Let's write that again, 70% of the U.S. wealth is held by Baby Boomers and they are online 15 hours per week. Why is that worth repeating? Apparently, there are still a few marketers and media buyers that believe people over age 50 are invisible. How very wrong they are. This is the generation of best-educated, financially healthy, ambitious, curious, creative, social connectors the U.S. has ever seen.

Here are a few highlights and insights from the technology, travel and entertainment industries:

Baby Boomers grew up with technology -- they were the adopters of stereos, large cell phones, garage door openers, microwaves, home security systems, digital cameras, computers, cassettes, CDs, VCRs, DVRs, videos and DVDs. It's no surprise Boomers embrace Kindle, smartphones, iPads, iPhones, home automation, GPS, Facebook, chat rooms and websites focused on their interests and passions.

Baby Boomers grew up with travel. Boomers watched as the highways were being built across the United States and airplane travel improved to become faster, better and cheaper. Autos were a part of culture and freedom; they took them on the highways to new jobs in other cities. Today, Boomers believe travel is an entitlement. They spend time online researching and purchasing their vacations at a growing rate.

Baby Boomers grew up with entertainment: Television, Disneyland, Universal Studios, Elvis, Beatles, attending football and baseball games, board games, train sets, hula hoops and dances. Today, Boomers spend more online than Gens X and Y. They are the largest audience for Wii and purchased the most concert tickets, making the following (Boomer-focused) bands and entertainers the highest earners: Eagles, Rolling Stones, Bruce Springsteen, Madonna, U2, Paul McCartney, Elton John and Billy Joel.

Author and Executive Coach Colleen Aylward's Fortune Magazine Article and Book

user-pic By Nancy Shonka Padberg on August 27, 2012 4:53 PM | No Comments | No TrackBacks
If you are looking for a job over the age of 50 (Baby Boomer) today, its most likely means you are an executive, accomplished and responsible. As Colleen Aylward shares in her book, "From Bedlam to Boardroom" she helps the derailed executive get their career back on track. Colleen's vision to drag talented management into the 21st Century technology has positioned here as the go-to resource for her candidates and employers alike. In her book, she shared today's reality, perceptions, map your strengths and may be most important -  the strategy of Linkedin. 

Ms. Aylward is interviewed and contributed to the Fortune Magazine article: 

Purchase executive book, "Bedlam to Boardroom" here:

I recently learned through several conversations that Microsoft receives 3000 resumes per month and that 100 applicants are vying for one executive opening, hopefully you get to Ms Aylard's book before they do! 


Baby Boomer's Control 70% of the U.S. Disposable Income

user-pic By Nancy Shonka Padberg on August 10, 2012 5:41 PM | No Comments | No TrackBacks
According to marketingcharts.com, baby boomers (ages 48 - 66)  represent 44% of the population, but control 70% of disposable income, spend money online, and dominate in nearly all consumer product goods categories.

And (surprise!) baby boomers care about a lot more than medications that help them feel younger and gadgets that allow them to call emergency services. 

Editor's Note: Baby Boomers dominate 119 out of 123 Consumer Packaged Goods (CPG) categories, purchase 62.5% of new cars, purchase 80% of luxury travel and spend over $65 Billion annually on their grandchildren

Complete Story Here on Forbes
http://www.forbes.com/sites/work-in-progress/2012/08/10/are-baby-boomers-an-invisible-goldmine-for-marketers/

Baby Boomer Facts

user-pic By Nancy Shonka Padberg on August 1, 2012 5:59 PM | No Comments | No TrackBacks
Baby Boomer Facts

  • In 2012 are ages 48 - 66
  • Grew up with TV's, computers, cell phones, microwaves, garage door openers, technology is embraced
  • 40% of Baby Boomers pay for the wireless service
  • 41% of Baby Boomers purchase Apple computers
  • Baby Boomers represent 1/3 of all online on social media users
  • Facebook fastest growing audience has been women age 50 + 
  • Women 40 + spend time playing online games to relieve stress
  • Baby Boomers over age 50 spend $7 billion per year online
  • There are 80 million of US consumers are the Baby Boomers 
  • The average age of an American Express card holder is 57
  • The average Mac user is age 52
  • Purchase 80% of luxury travel and believe they earned it
  • Purchase 62.5% of new cars 
  • 70% of Baby Boomers will vote in the Obama vs Romney Presidential Election
  • Baby Boomer's Dream Cars include Porsche, BMW, Mercedes and Jaguar
  • Brad Pitt, George Clooney, Oprah, Bruce Springsteen and Madonna are Baby Boomers
  • Boomer's spend more time and money online each month than Gen X or Gen Y

Presidential Election 2012 FORECASTS & TRENDS

user-pic By Nancy Shonka Padberg on July 5, 2012 10:54 PM | No Comments | No TrackBacks
FORECASTS & TRENDS E-LETTER Excerpt
By Gary D. Halbert - Spring 2012 

For the first time, people over 45 years of age represent a majority of the voting age population... and they vote! In the 2008 election, the US Census Bureau reports that 59% of all Baby Boomers voted, with older Boomers being more likely to vote than younger ones. Boomers over age 55 had a voter turnout of over 70%.

President Barack Obama and GOP Presidential candidate Mitt Romney will be targeting baby boomers online where they spend 15 hours per week gathering information on health, gardening, trips, news, doing research, keeping in touch with family and friends and becoming the fastest growing demographic on social media. 

Navigate Boomer Media Appoints Media Sales Executives Capri Inge to Vice President of Sales, Cheryl Valice to Western Sales Director and Joy Zurzolo to New York Sales Director

user-pic By Nancy Shonka Padberg on June 19, 2012 12:25 PM | No Comments | No TrackBacks

SANTA MONICA, Calif, June 19, 2012 - Navigate Boomer Media has appointed Capri Inge to Vice President of Sales, Cheryl Valice to Western Sales Director and Joy Zurzolo to New York Sales Director. Navigate Boomer Media is the largest online baby boomer media resource representing over 140 boomer focused sites for banner display advertising, sponsorships, email, mobile, research, and content placement with dashboard access and complete transparency.

Newly appointed Vice President of Sales, Ms. Inge has demonstrated digital leadership and advertising success through many campaigns. "I am happy to be part of the largest online boomer source. The timing is perfect for Navigate Boomer Media to help healthcare, automotive, travel and pharmaceuticals firms seeking their share of the 78 million boomer's $2.3 trillion disposable income." said Inge.

Ms. Valice will be leading the Western Region digital advertising efforts. She built her media sales career at Petry Television, Cable Networks, Inc., Telerep, NCC and Millennium Sales and Marketing. Cheryl was responsible for multi-million dollar sales budgets, maximizing profitability and building client relationships.

Ms. Zurzolo built her career at Mary Ann Liebert, Inc., Publishers, internationally acclaimed medical and life science publisher.  She led their sales department and built a multi-million dollar advertising department.  She believes it is the right time to focus on the boomer and added, "Baby Boomers are the most powerful consumer segment today, changing how clients market and to whom.  Navigate Boomer Media is the leading industry resource offer content, scale and granular targeting."

Ms. Alexander, Midwest Director built her advertising sales career at Tribune, Neilsen and VNU Publishing with New York MPA. "I am pleased to be a part of Navigate Boomer Media, their sites are perfect for marketers engaging the healthy, wealth baby boomer market. Marketers now have a single media source in reaching the lucrative baby boomer's online."

"We are delighted to have their media leadership and expertise in our firm. Our talent has extensive media and digital knowledge to serve our clients such as Razorfish, Digitas and StarCom MediaVest effectively," said Nancy Shonka Padberg, CEO of Navigate Boomer Media.

Ms. Inge, Ms. Valice and Ms. Zurzolo's appointments are effective immediately.

About Navigate Boomer Media

Navigate Boomer Media, LLC (www.navigateboomermedia.com), Santa Monica, CA, is the largest baby boomer online media source representing 140 sites, delivering 1.5 billion page impressions per month through banner advertising, as well as email, mobile, caregiver databases, and content placement. Their sites serve the 78 million U.S. Baby Boomers, born between 1946 and 1964, who control 70% of the U.S. net worth and spend 15 hours per week online according to Pew for the AP.

 

Red, White and Boomer - 2012 Presidential Election

user-pic By Nancy Shonka Padberg on June 18, 2012 12:19 PM | No Comments | No TrackBacks

Politicians and the media's attention will be on consumers ages 47-67 (Baby Boomers) this year for the Presidential election. Occasionally, I still have to educate young media buyers on this significant demographic -- not sure what marketing classes are teaching in colleges these days. How does a marketing or media curriculum overlook the significance of 78 million individuals holding 70% of the U.S. wealth?

Political consciousness and activism consumed the influential years of this giant generation. Baby Boomers grew up with the threat of a nuclear attack, redefining women's roles, the Vietnam War and social justice for the oppressed. Voting, speaking up and showing up is in their DNA. 

Election 2012 - 2 Key Areas at Stake for Baby Boomers

Health Issues. Baby Boomers will find a way to improve their health and extend vitality. Have you noticed the proliferation of products and services in recent years? Viagra, anti-age creams, health spas, Porsche and Mercedes as dream cars, pharmaceuticals, colonoscopies, fitness centers, nip-and-tuck surgeries and medical travel to name a few. 

Health concerns include:

  • Their own health
  • Their spouse's health
  • Parents' health and well- being because they are caregivers.
  • Health access
  • Health costs
  • Health policies
  • Health insurance


Wealth. Baby Boomers have done financially better than their parents (Silent Generation), on average achieving higher incomes and accumulated wealth.

Wealth concerns include:

  • Social Security
  • Wealth Preservation
  • Inheritance laws
  • Tax laws
  • Social programs
  • Health care costs

Baby Boomers have long been activists and politically involved. I can assure you this election will be no different - just due to shear size of this grand group. What's different is how politicians reach them with their advertising messages. Boomers spend more time online each week than Gen X or Y. They are researching health issues online, planning trips, playing brain games and staying socially connected. And note they are also the largest demographic group purchasing tablets.

Indeed, Baby Boomers will rock the vote. They are the knowledge generation reinventing themselves as well as writing software programs, drawing blue prints for homes, consulting, marketing, doctoring, inspiring others and changing history because they have the most at stake. 



Read more: http://www.mediapost.com/publications/article/176978/red-white-and-boomer-presidential-election-2012.html#ixzz1yGiS6pul


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