- Women Only
- Epicurean Tours and Classes
- Bicycle Trips
- Garden Tours
- Hiking Hunting
- Gay and Lesbian
- Bird Watching
- Culinary tours
If you are not including Consumers ages 48 - 66, who are Baby Boomers in your campaigns - your competitors will be. They spend more time and money online than any other demographic! Baby Boomers buy for themselves but also for their parents and their children. In fact, Baby Boomer women influence 80% of household buying decisions.
Baby Boomers spending, according to Forrester Research, include telecom, mobile, gadget and devices and overall online purchases. Boomers averaged $650 spent online vs. Gen X at $581 and Gen Y at $429. Baby Boomers also spend more on computer systems than other generations, $850 vs $820 on average. It also is worth noting that Boomers' Internet behavior includes: 91% use email, 88% use search engines, 80% research health and 74% get news.
Here are stats where Baby Boomers have significant impact:
Baby Boomers ages 48- 66 purchase:
- 67% of new cars
- 74% of prescription drugs
- 51% of over-the counter drugs
- 42% of online travel
- 80% of luxury travel (those over 50)
- $157 billion worth of leisure travel annually
- 8 out of 10 own their homes
- 1 out of 4 have a vacation home
Baby Boomers are buying smartphones, iPads, big screens, Kindles for themselves and for gifts. iPads and Kindles make excellent gifts for Boomer parents as they are easy to see and use. Baby Boomer's hold 70% of the U.S. wealth and will be inheriting billions more. Is your brand engaging the most powerful consumer, Baby Boomers?
Navigate Boomer Media has added programmatic digital advertising and content placement services across thousands of websites increasing the conversion results for their clients. Navigate Boomer Media is the largest online digital advertising resource focused on consumers ages 35 + representing thousands of websites for banner display advertising, content integration, sponsorships, email, social media and content placement (native advertising) with dashboard access and complete transparency. Baby Boomers ages 48 - 66 represent 78 million U.S. consumers who control 70% of the disposable income.
Over 53% of marketers and ad agencies will utilize programmatic digital advertising and content placement this year and are looking for the best technology to reach their target market at the right time and place online. Effective online advertising programs utilized at Navigate Boomer Media include tapping into the largest inventory of exchanges, and private networks, superior optimization, integrating brands into sites, social media, eNewsletters, video and content.
"We are happy to add programmatic advertising and native advertising to provide our clients the best online marketing advantage available today. Our team not only has extensive media and digital knowledge, now we have new technology to serve our clients more effectively," said Capri Inge, VP of Navigate Boomer Media.
Whether it's searching for health, gardening, socializing, lifestyle, quilting, chatting on auto sites, learning about wealth strategies or planning their next trip - the fact is boomers and seniors are online. Baby Boomers spend more time and money than Gen X and Gen Y online each month in luxury travel, automotive, housing, wealth, technology, health and gardening categories.
About Navigate Boomer Media
Navigate Boomer Media, LLC () is the largest baby boomer online digital advertising resource representing hundreds of sites, delivering millions of page impressions per month through Programmatic technology with CPM, CPA banner advertising, as well as email, mobile, social media, and content placement. Their sites serve the 78 million U.S. Baby Boomers, born between 1946 and 1964, who control 70% of the U.S. net worth and spend 15 hours per week online according to Pew for the AP.